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Undergraduate Final Project Report
Mahyidin, Muhamad Faiz and Aziz, Najah Nurul Jannah and Mohd Noor, Noor Aznieza and William, Tan Wai Loon (2015) The effects of personal experience, advertising and public relations on electronic word-of-mouth (e-WOM) of the consumers towards the Air Asia Airlines reputations. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business.