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Undergraduate Final Project Report
Nurul Anis Adlina Abdullah and Khayal Velee S. Ravindran and Muhammad Afizzudin Othman and Vik Shong Tham Eh Sook (2024) The influence of Eco-friendly marketing strategies on consumer behavior in purchasing green products: A case study among Generation Z undergraduates. Final Year Project thesis, University Malaysia Kelantan. (Submitted)