Items where Author is "Maisarah Ahmad"
Non-Indexed Article
Mandy Loh and Maisarah Ahmad and Syed Shah Alam (2015) Influence of customer values and self-image congruity on customer behavior based CRM performance. Management & Marketing Journal, 13 (1). pp. 23-44.
Maisarah Ahmad and Suhaila Abdul Kadir and Syed Shah Alam and Nur Sa'adah Muhamad and Nor Suryani Ab. Ghani and Noorasikin Mohd Mandak (2015) Online service failure: diagnosing customer’s evaluation of critical incidents outcomes. International Journal of Applied Business Research, 13 (1). pp. 239-257.