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Success factors of cosmetic entrepreneurs in Malaysia : A case study


Nahashimi Yaacob (2015) Success factors of cosmetic entrepreneurs in Malaysia : A case study. Masters thesis, Universiti Malaysia Kelantan.


This paper use qualitative case study to analyse and examine the success factors of cosmetics entrepreneur in Malaysia. A case study to explore in depth three entrepreneurs that has been success in the industry. The success is based on four criteria which are brand recognition, survival years, growth in sales turnover and profit margin and popularity on social media.

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Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Date: 2015
Subject Heading: Entrepreneurship
Supervisor: Prof. Dr. Razli Che Razak
Programme: Malaysian Graduate School of Entrepreneurship and Business
Institution: Universiti Malaysia Kelantan
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