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Management of marketing issues: A case study of Vital ed Solution


Zalianah Atan (2014) Management of marketing issues: A case study of Vital ed Solution. Masters thesis, Universiti Malaysia Kelantan.


This is the case stdy on marketing issues, particularly in market penetration; and customer’s trust and loyalty. The case background provided a scenario of the Vital ed Solution (VeS) as start-up company which facing dufficulties in penetrating the market; and building its customers’s trust and loyalty. In the case analysis, several marketing tools were employed in order to evaluate the competitive position and direction for Vital ed Solution. The findings were used to evaluate the problems and recommend the best alternative solution for VeS to startegize its marketing strategy. This paper also suggested the proposal of marketing plan that can be implemented by VeS. The marketing plan has few objectives to achieve and is purposely designed to address them. The plan is designed by taking into consideration on VeS’s positin and put this company in the proper direction to meet the market challenges in the competitive industry. Besides identifying the market challenges and competition, the plan focuses on optimization of the business by minimizing operation expenditure and maximizing profit.

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Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Marketing strategy
Depositing User: Repository Admin
Date Deposited: 25 Aug 2015 02:16
Last Modified: 04 Aug 2022 03:29
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