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Traceability and product recall of halal products


Zurina Shafii and Siti Zamanira Mat Zaib and Azila Jaini and Suraya Mahmood (2014) Traceability and product recall of halal products. In: The 2nd World Conference of Islamic Though & Civilization : Rise and Fall of Civilization, 18 -19 August 2014, Casuarina Hotel Meru, Ipoh, Perak.


This paper aims to investigate the role of traceability system during product recall and the measures of traceability adopted by the selected company to trace the product. This study also attempts to investigate the impacts of product recall to the producers and the methods used by the company to recover negative impacts and reputations. The finding showed that the company uses seven measures to improve Halal compliance management for the purpose to recover costs and loss of customers’ confidence. There are significant effects to the company when recalling their product from the market place especially on the manufacturer’s image and profitability. The Company faces challenges in recovering loss when there are product recalls. Hence, the Company initiates methods to regain consumer’s confidence as well as product distributors.

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Item Type: Conference or Workshop Item (Paper)
Collection Type: Institution
Uncontrolled Keywords: Traceability - Product Recall - Halal Products
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
Depositing User: Repository Admin
Date Deposited: 26 Aug 2014 01:01
Last Modified: 23 May 2022 11:15
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