The 3P's pull factors as drivers of screen tourism and viewers travel intention

Film tourism regularly referred to as film-induced tourism, movie induced tourism or screen tourism, where tourist visits are motivated by viewing a film location on-screen. Most of the preceding studies on screen tourism have not used a structured questionnaire, hence it can be said that the drivers and items to measure the potential and success of screen tourism is within limitation. In this study, the framework was developed based on the Pull Factor theory towards the viewers' travel intention. This study was conducted to analyze the items 3P's Pull Factors of screen a suggested by Gjorgievski and Trpkova (2012). a total 176 Malaysian viewers were approached for this study. Factor analysis can ascertain whether a common factor or more than one factor is present in the responses to the items