The impact of organizational innovativeness on the performance of the university: an analysis among selected Malaysian private universities

This paper argues that organizational innovativeness may have some influence on university performance. The sampling frame used is extracted from the directory of academic and management staffs of selected private universities in Malaysia. The primary motivations of this paper is to focus on the impact of creativity, openness to new ideas, intention to innovate, willingness for risk taking, and capacity to innovate on the private university performance. In this paper the researchers integrate few innovation models to develop a suitable framework and model for organizational innovativeness research; develop relevant organizational innovativeness construct and empirically tested within the local perspectives. In particular, the influenced of organizational innovativeness as key important variable which have been neglected in Malaysian institution of higher learning previous studies are examined. The theoretical model is empirically tested using data from private institutions of higher learning in Malaysia. Several prepositions are highlighted and developed.