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Impact of students’ learning preferences in an entrepreneurial university


Naila Aaijaz and Noraani Mustapha and Yah Awg Nik and Wan Mohd Yusuff Wan Ibrahim (2013) Impact of students’ learning preferences in an entrepreneurial university. In: The 20th International Business Information Management Conference (IBIMA). International Business Information Management Association, pp. 647-662. ISBN 9780982148990


This paper aims to study the use of latest web-based tools like Web2.0 technology to do online
learning. The Web 2.0 based learning may involve the use of blogs, Wikis, online social community (e.g.
Facebook, Twitter), Dropbox – a file hosting service that offers cloud storage, file synchronization and
client software, online video sharing (e.g. YouTube), online video and audio conferencing tool, and social
virtual environment (e.g. Second life). Web 2.0 has provides rich web tools to help student’s have better
learning platform and ensures far-reaching impact on the student’s performance. Furthermore, this
technology can support education in terms of participation, interaction, sharing of knowledge, social
networking, critical reading, critical thinking and writing, collaboration, and expression of opinions.
Design/methodology/approach–An empirical study (quantitative) has been conducted on the selected
respondents randomly. A random sample of 100 respondents is adopted by the questionnaire survey
method. The results will be obtained on measuring the students’ performance after the students’ adopt
Web 2.0 Technology for learning purpose. Findings – The finding in this study present the perception
and awareness of students on Web 2.0 technology and its influence on their academic performance. Based
on regression analysis, the results indicated that the two factors awareness and perception of students’ on
the use of web 2.0 technology significantly relates to students’ academic performance. Overall outcome
of this study is that the use of Web 2.0 technology in higher education is quite positive. From the
students’ perspectives when analyzed it suggests that they clearly realize the benefits of the use of Web
2.0 tools in their education. Originality/value – While the importance of this study are to provide
evidence that most students feel that integrating Web 2.0 in context of learning can be effective at
improve their learning ability. From a research perspective, the results demonstrate the use of Web 2.0
tools has significant potential to support and enhance in-class teaching and learning in higher education.

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Additional Metadata

Item Type: Book Section
Collection Type: Institution
Date: 2013
Uncontrolled Keywords: Web 2.0 technology - Students’ performance - Learning -Teaching
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
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