Modelling continuance intention in mobile commerce usage activities: An early insight

This article, which is based on a preliminary study, aims to examine Malaysian consumers’ continuance intention
in mobile commerce usage activities by extending the Expectation-Confirmation Model (ECM). Data was gathered
from 45 consumers who had prior experience using mobile commerce and analyzed using Partial Least Squares
structural equation modelling (PLS-SEM) technique. Findings revealed that only satisfaction was found to be
significantly related to continuance intention, explaining 68.6% of the variance. Surprisingly, perceived usefulness
and personal innovativeness were found to have no significant relationships with continuance intention. Finally,
limitation and suggestions for future research are also elaborated.