The effect of attitude, subjective norm and perceived behaviour control towards intention of muslim youth at public universities in Kelantan to consume halal labelled chocolate bar product

Halal products which have been certified by JAKIM are
safe to be consumed by the consumers. The objective
of this research was to determine the effect of attitude,
subjective norm and perceived behaviour control
towards intention of Muslim youth at public universities
in Kelantan to consume halal labelled chocolate bar
product. This study used a cross sectional study with a
survey method via questionnaire. This study involved
334 Muslim youths in public universities, Kelantan that
were chosen by a simple random sampling technique.
The results show that there were significant difference
and a strong positive relationship between the attitude,
subjective norm and perceived behavioural control with
the intention to consume halal labelled chocolate bar
product.