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Is love enough for business to grow : A case study of Lizza Creations


Citation

Hanis Alyani Hisham (2015) Is love enough for business to grow : A case study of Lizza Creations. Masters thesis, Universiti Malaysia Kelantan.

Abstract

A case study is conducted on Lizza Creations, a local batik label in Kelantan to identify the factors affecting its ability to achieve persistent growth. Not exempted from extensive challenges in the industry, an argument has arisen on whether striving on love and passion is enough in assuring business growth and survival. Relying on passion and love is found to be insufficient in achieving business growth as it requires combination of three components namely the entrepreneur, the firm and strategy.

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Strategic planning - Economic aspects
Subject Heading: Business planning - Case studies
Subject Heading: Economic value added
Depositing User: Repository Admin
Date Deposited: 25 Aug 2015 02:11
Last Modified: 04 Aug 2022 03:24
URI: http://discol.umk.edu.my/id/eprint/83
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