Consumption awareness of Indian community towards food label in Klang, Selangor

As the third largest ethnic in Malaysia, Indian community plays an
important role in the increasing economy of food products and their
awareness towards food labels can be considered as important indicator too.
The Theory of Planned Behavior (TPB) is utilized as a theoretical
framework in explaining the Indian consumers’ awareness in consuming
food products with the food labels in Klang, Selangor, Malaysia. Primary
data was obtained through the designated questionnaire which had been
distributed to 300 respondents representing Indian consumers. The data was
obtained using stratified random sampling technique. The study used
descriptive analysis, chi-square test, and reliability test in order to analyze
the collected data. The overall results indicate that the presence of food
labels have significance relationship with the awareness of Indian consumers
in buying and consuming the food products. Besides, most of the
respondents concerned about religious and healthy practices. Thus, this
study has become a strong indicator on how the awareness level of Indian
consumers towards food label.