Khatijah Awang dan Seri Temenggong : satu kajian kes terhadap keusahawanan seni

This paper presents Khatijah Awang’s efforts in managing a family business for the Mak Yong survival. She who is often called Mak Jah, is well known in Malaysia as Primadona Mak Yong. But not many know about of her talents in the management of performing arts. Taking the role as player and art entrepreneur, Mak Jah has painstakingly performed arts business which is her family heritage in a more commercial way. Her ability to manage was proven by the acquisition of many sponsors for Mak Yong performances in the 1990's. Despite holding various responsibilities that include as a mother, daughter, wife and also Primadona Mak Yong, her ability to bring together members of the family to make commercial performance was proven successful. From the smallest dinner dances to royal performances, Mak Jah has been successful in shaping her childeen’s talents towards the business of art performances.