Success factor of new product launch by printing and publishing business in Malaysia

Printing and Publishing Business is the the main magazine and newspaper producer in Malaysia. Research
that conducted will focusing on determining the success factor of new product launch . It identify the most
significant success factor which influence the success of the new product launch.Success of the new product
launch were found to be related to the factor of promotional which can be measure through advertising and
sales promotion and the factor of supply chain and distribution can be measure by supply chain and
information. According to the finding, there have a significant and positive relationship between the
promotional and success of the new product launch whereby the correlation between both variables is
moderately correlate. Compare with supply chain and distribution, there have a significant and positive
relationship between the supply chain and distribution and success of the new product launch. The
correlation between the this independent variable and dependent variable is high correlate. The research
found that all the independents variables which is promotional and supply chain and distribution can
explained the dependent variable which is success of the new product launch due to the high value of R².
The implications from this research, Printing and Publishing Busienss can be able to easily identify the areas
in which improvement is needed in the future and the result can be implement by this business in order to
gain profit and became the main producer in publishing industries.