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Creative industry: its involvement in business world


Ab. Aziz Shuaib and Olalere, Folasayo Enoch (2013) Creative industry: its involvement in business world. Advances in Asian Social Sciences (AASS), 4 (2). ISSN 2167-6429


Creative industry involves the exploration of intellectual properties such as knowledge and tangible products which have potential of creating wealth and job. Therefore, design and heritage that makes-up the creative industry is believed to have great influence on the economy wellbeing of businesses. In the light of this, this paper seeks the knowledge regarding design and heritage, areas where they have been widely used, and also the kind of brain needed to be a good creative designer. Finally, the paper illustrates the involvement of creative industry in business world, using the tourism and hospitality business as the case study.

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Item Type: Non-Indexed Article
Collection Type: Institution
Date: 2013
Journal or Publication Title: Advances in Asian Social Sciences (AASS)
ISSN: 2167-6429
Uncontrolled Keywords: Creative Industry - Design - Heritage -Tourism and Hospitality business
Subject Heading: Cultural industries
Subject Heading: Tourism
Subject Heading: Hospitality
Faculty/Centre/Office: Faculty of Creative Technology and Heritage
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