Digital Special Collection Portal

The factor that influence the vacation choices


Lim Shi Ning and Nur Ain Farhana Azmi and Suhaira Mohamad Idris and Suria Idayu Burhanudin (2016) The factor that influence the vacation choices. Undergraduate Final Project Report thesis, Faculty of Hospitality, Tourism and Wellness. (Submitted)


Tourism is one of the sectors that give impact to the economy nowadays. Many factors affect the frequency tourists that come to the country nowadays. Among the factors that can be seen is social media, consumer behavior, trusts and service products. The selection of tourist attractions is highly dependent on factors studied. Among the objectives of the study was to determine the relationship between social media and vacation choices, besides that, it is also to investigate the relationship between consumer behavior and vacation choices. In addition, to identify the relationship between trust and vacation choices and the last one is to examine the relationship between a service product and vacation choices. The study also uses several methods to obtain complete and accurate data from research. Among the methods used in this study is a survey, in addition to the data collected using the Statistical Package of Social Science (SPSS) to analyze and process the data collected

Download File / URL

Full text not available from this repository.

Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2016
Programme: Bachelor of Entrepreneurship (Tourism) with Honours
Institution: Faculty of Hospitality, Tourism and Wellness
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of