Determinant factors influence intention of young entrepreneur to participate in online selling

Retail sector play an important role in increasing country’s economic. Furthermore, the government should take seriously toward this sector and this issues always discusses in council. The objectives of this research is to determine the relationship between the factors that influence young entrepreneurs’ intention to participate in online selling which are attitude, subjective norm, perceived behaviour, trust and knowledge .Method that used in this research is reliability analysis ,descriptive analysis, Pearson Correlation Coefficient and regression analysis by using software SPSS. Size of sampling in this research is 78 respondents. The target respondents is the young entrepreneurs from Faculty Business and Entrepreneurship that studies in University Malaysia Kelantan. This is research outcome projected that the relation between factors such as attitude, subjective norm, perceived behaviour control, trust and knowledge that influence young entrepreneurs’ intention to participate in online selling business is positive. For future research, we hope that future researchers can add on others factors that might influences the young entrepreneurs’ intention to participate in online selling.