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Factors that influencing interest of undergraduate students in franchise business


Koay, Soon Seng and Selvarajan, Punita and Vallaithum, Umasangkkari and Sedik, Nurul Syuhada (2015) Factors that influencing interest of undergraduate students in franchise business. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business.


Franchise is one of the business sectors that contributed in developed economy in a countries at the same time its providing jobs opportunities to society which can boost economic growth. To enter globally in 21st century, mostly multinationals using franchise strategy due its cost effective advantage. Realize the contribution of business franchising to countries economy, some countries where MNC's offer their franchise and also enjoy economic development by motivating and helping the workforce for franchise business. Furthermore, Malaysian government also taken roles to promoted entrepreneurship include franchise business to create more job opportunity to society and establish a variety type of business in the country. In promoting entrepreneurship, Malaysia government provided seminar, conferences, workshop and offered franchise course in certain university to creating awareness among students. Financial assistance also provided to individual as government supporting to business include business franchise. This all strategies is to motivate the students and attract their interest to choose entrepreneurship especially to open franchise business as their career in future. Hence, the purpose of this study is to identify the main factors those affects the interest of undergraduate to choose franchise as career. For the purpose of this research, the quantitative data have been used in this study to collect data from respondents through the questionnaires surveys to 100 undergraduate's student in UMK. The finding of this research will helpful to government, policy makers and educational expert to develop their new strategy also as future research suggestion.

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Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2015
Programme: Bachelor of Entrepreneurship (Commerce) with Honours
Institution: Faculty of Entrepreneurship and Business
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
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