Consumers’ perception towards hotel online reservation website: a case in Kelantan

The consumer behavior of consumers in Kelantan toward hotel reservation online
project is to study the significance of the attitudes of the consumers toward the hotel
reservation online system of 3-5 star hotels in Kota Bahru, Kelantan. Furthermore, it is
to identify the key factors that are influential for the consumer decision making process,
as a part of the consumer behavior in purchase of the hotel reservation online service
context. It is critical that all parts of this study are to contribute to the investigation of
the key factors that are influential to the increase the number of hotel reservation online
user among consumers, bases on the analysis of research result as well as the
literature review. There are relevant theories and concepts about the study of
consumer behavior and the online shopping behavior for this particular. The study
focused on the three factors, which are perceived ease of use, perceive usefulness and
perceived website security according to the conceptual framework. The three factors
are affecting to the attitude of consumers and lead to the purchase intention and finally
the consumer behavior