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JHR ventures: a case study of business challenge in event management industry


Citation

Jafre Mohd Ariffin (2014) JHR ventures: a case study of business challenge in event management industry. Masters thesis, Universiti Malaysia Kelantan.

Abstract

This case study is regarding new established company that is JHR Ventures which operated as an event management company. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the time being. Apart of which segment to involve, JHR Ventures main concern is about planning and execution of the events. Event Management is the core of a million industries, which includes hosting events of different stature and semantics. Personal parties, government and private function have become important social issues that should be professionally managed. These days all kinds of events such as meetings, seminars, exhibition, conferences, product launches everything is organized in well run plan, which is recognized as an event

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Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Subject Heading: Business - Challenges
Subject Heading: Business planning
Depositing User: Repository Admin
Date Deposited: 10 May 2015 08:18
Last Modified: 04 Aug 2022 03:26
URI: http://discol.umk.edu.my/id/eprint/63
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