Digital Special Collection Portal

JHR ventures: a case study of business challenge in event management industry


Jafre Mohd Ariffin (2014) JHR ventures: a case study of business challenge in event management industry. Masters thesis, Universiti Malaysia Kelantan.


This case study is regarding new established company that is JHR Ventures which operated as an event management company. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the time being. Apart of which segment to involve, JHR Ventures main concern is about planning and execution of the events. Event Management is the core of a million industries, which includes hosting events of different stature and semantics. Personal parties, government and private function have become important social issues that should be professionally managed. These days all kinds of events such as meetings, seminars, exhibition, conferences, product launches everything is organized in well run plan, which is recognized as an event

Download File / URL

[thumbnail of JAFRE IR WORD.pdf] Text

Download (474kB)

Additional Metadata

Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Date: 2014
Subject Heading: Business - Challenges
Subject Heading: Business planning
Programme: Degree of Master of Business Administration
Institution: Universiti Malaysia Kelantan
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of