This case study is regarding new established company that is JHR Ventures which operated as an event management company. As a new player in event management industry, JHR Ventures have to choose which segment of event management industry they should involve base on their capacity and capability for the time being. Apart of which segment to involve, JHR Ventures other concern is about how to fund their events they get so it would running smoothly without fail. This case study is an exploratory multiple methods for event management to choose and select the best way to fund their events and how to come out with the best events to propose to relevant authority