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Marketing dilemma: A & I confinement spa case study


Azyati Pakir Mohamed (2014) Marketing dilemma: A & I confinement spa case study. Masters thesis, Universiti Malaysia Kelantan.


Over the years, the spa industry has experienced positive growth and is considered to be one of the most important industry because of its ability to provide revenue and satisfy the needs of the customers. As interest in physical wellness increases, spa therapy becomes increasingly popular in Malaysia and is highly recommended by many medical specialists. In the case analysis is to understand A&I Confinement Spa marketing aspects that should be taken into consideration because it play a great role towards the success of the company.

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Item Type: MBA/DBA Final Project Report
Collection Type: Thesis
Date: 2014
Subject Heading: Entrepreneurship - Management
Subject Heading: Entrepreneurship
Subject Heading: Entrepreneurship - Social marketing
Supervisor: Prof. Madya Dr. Rosli M.Salleh
Programme: Malaysian Graduate School of Entrepreneurship And Business
Institution: Universiti Malaysia Kelantan
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