The relationship of social innovation, entrepreneur culture and enterprise success among rural youth in Sarawak.

The entrepreneurial sector in the country needs to transform to more dynamic and competitive.The importance of this sector,not only because it can help generate economic growth can even increase revenue and gives employment opportunities to the people,especially the youth.Entrepreneurship has been emphasized by various parties especially the government's various initiatives which have been designed and implemented to realize the dream of creating the youth entrepreneurs who are creative and innovative.This case study uses a quantitative approach.To collect data,a questionnaire was constructed based on the research objectives.A total of 300 questionnaires were issued but only 212 youth have responded to the questionnaire.The findings show that the youth are very interested in entrepreneurship and desire to apply innovation in business is very high if they were involved in that world.