Digital Special Collection Portal

Shopping behaviour among UMK students


Siti Aisyah Shahran, . (2011) Shopping behaviour among UMK students. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)


This study explores the influence of environment of store, price, merchandise and demographic factors towards shopping behaviour of the students. This study will helpful to the entrepreneur or business owner to prepare their strategies to interact with that influence. The approach is based on the students that go shop in the stores or malls. The framework can also accommodate situations when retailers face multiple segments that have different sensitivities to their shopping interests and influences. The data was been collected randomly among UMK students. A total of 130 questionnaires has been distributed, and have analyzed using Statistical Package for Social Science (SPSS) version 16.0. From this study, have been found and been prove that demographic, merchandise, price and also environment of stores/mall contribute to give influences towards student shopping behaviour. All the variables give significant result and prove the hypothesis. Discussion on findings, conclusion and limitations of study are also included in the report.

Download File / URL

Full text not available from this repository.

Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2011
Supervisor: Cik Normaizatul Akma Bt Saidi
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Institution: Faculty of Entrepreneurship and Business
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of