Digital Special Collection Portal

Impulse buying behavior of Universiti Malaysia Kelantan students


Nur Akhmar Mahasan, . (2012) Impulse buying behavior of Universiti Malaysia Kelantan students. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)


Impulse buying is an important phenomenon in consumer behavior and retailing.Impulse buying is a ubiquitous and unique aspect of consumers’ lifestyle. The power of
impulse buying had been contributed a significant amount of revenue of their offers.This study aims to further understanding of Universiti Malaysia Kelantan (UMK)
students and their current spending habits. The findings of this study provide further development in the subject of impulse buying behavior. The quantitative analysis
generally supports existing literature on the subject. This study explores impulsive buying, looking at gender, individualism, collectivism and moods. A total of 100
questionnaires were distributed to UMK’s students. Data collected was analyzed using Statistical Package for Social Science(SPSS) version 18.0. Findings show that UMK’s
students impulsive buying behavior influence by their moods and individualism dimension. Discussion on findings, conclusion and limitations of the study are also
included in the report.

Download File / URL

Full text not available from this repository.

Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2012
Supervisor: Razman Hafifi B. Redzuan
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Institution: Faculty of Entrepreneurship and Business
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of