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Customer perception purchase via online at


NurulAin Ab Ghani (2012) Customer perception purchase via online at Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)


The purpose for this study is to determine the relationship between customer perception purchase by online shopping (cost, satisfaction and service quality). In this study the factors of cost, satisfaction and service quality will be use to determine how cost can influence customer buying decision and perception; to determine how service quality level influence the customer perception; and to understand how customer satisfied purchasing through online. This study includes a sample of 100 respondents who were chosen randomly at Universiti Malaysia Kelantan (UMK), Pengkalan Chepa, Kota Bharu. Set of questionnaire which is divided into two parts; Section A is about the respondent personal details and demographic background and Section B consist respondent perception to the research aspects.

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Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2012
Supervisor: E. Mohd Hafizie Suhaimi
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Institution: Faculty of Entrepreneurship and Business
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
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