Consumers buying behavior on apparel retailing businesses in Kota Bharu

Apparel retailing business has growth well in Kota Bharu, Kelantan every year. Branded and non-branded retail outlet has been growth rapidly. This study aims to examine if there is significant difference between male and female among Kota Bharu people in term of their buying behavior. Factors examined include culture values, purchase intention, consumers’ preferences and demographic details ranging from gender, ethnic, ages, marital status, education background, monthly income to spending on apparel per year. 100 questionnaires were distributed to consumers at random among Kota Bharu people equally for both genders. Data collected was analyzed using T-test. Findings showed that there are significance differences between male and female in term of their culture values and their purchase intention which is indicate that the P-value is 0.000, however there is no significant difference between male and female in term of their preferences as the P-value is 0.804. As a conclusion male and female among Kota Bharu people basically is focusing more on their preferences in apparel buying behavior such as reasonable and affordable price, apparel fashion design that still maintaining the Asian culture values at the same time still follow current design, conformability and as basic needs. Furthermore, discussion on findings, conclusion and limitations of study are also included in the report.