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Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd.


Nor Safiyah Anuar, . (2012) Customer satisfaction towards Sabasun Hyperruncit Sdn. Bhd. Undergraduate Final Project Report thesis, Faculty of Entrepreneurship and Business. (Submitted)


This study attempts to determine the relationship between marketing strategies for product, price, promotion and place give effect to customer satifaction towards Sabasun Hyperruncit Sdn. Bhd. This study used primary data which is provide questionnaire for 100 respondents that go shopping at Sabasun to get information and data that needed in this study. Besides that, this study also used secondary data especially in doing literature review such as journals, articles, internet sources and others. In order to collect and analysis data, Statistic Package such as SPSS was used in this study. The result showed that marketing strategies that used by Sabasun give effect and have strong relationship with customer satisfaction. This shows that the objectives and hypothesis in this study is accepted.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2012
Supervisor: Hidayati Alaisri @ Alasri
Programme: Bachelor Of Entrepreneurship (Commerce) Honors.
Institution: Faculty of Entrepreneurship and Business
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
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