Digital Special Collection Portal

The revival of frozen keropok lekor packaging for commodification excellent in Kelantan small and medium enterprises (SMEs) products


Chan Sue Ying (2017) The revival of frozen keropok lekor packaging for commodification excellent in Kelantan small and medium enterprises (SMEs) products. Final Year Project thesis, Universiti Malaysia Kelantan.


Nowadays,packaging used as a tools to deliver message about the product,to grab attention from consumer and to convenience consumer easily to use the product.Therefore, it is important for a firm or cooperate to know how the packaging can influence consumer purchase decision.Generally,most of the Kelantan Bumiputra SMEs food product have a good quality and delicious.However,they didn't have a proper packaging design for their product which cause their product limited to certain market to export abroad.The purpose of this study is to determine how frozen keropok lekor packaging design impact on consumer's purchase decision.Secondly,is to investigate what is the elements of frozen keropok lekor packaging design that influence consumer purchase decision.Third,to design a proper and standard frozen keropok lekor packaging that influence consumer purchase decision.This study describes The Revival of Frozen Keropok Lekor Packaging for Commodification Excellent in Kelantan Small and Medium Enterprises (SMEs) Products.This study used both quantitative and qualitative method,which is the collection of data by questionnaire and interview.There were about 30 respondents in Kelantan were selected from the entire population to participate in this pilot test The result from this study shown that 96.6% respondents agreed that packaging design of a product will influence them to purchase.73.3% of respondents agreed that the packaging colour has huge impact in their buying decision.The packaging design elements represent a good mean of marketing communications towards consumers because the consumer value the elements that are embodied on the package.Therefore,it is necessary to revive the packaging of frozen keropok lekor for commodification
excellent in Kelantan Small and Medium Enterprises (SMEs) products.

Download File / URL

Full text not available from this repository.
Official URL:

Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 2017
Number of Pages: 52
Supervisor: Dr. Tengku Fauzan Binti Tengku Anuar
Programme: Ijazah Sarjana Muda Teknologi Kreatif Dengan Kepujian
Institution: Universiti Malaysia Kelantan
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Faculty/Centre/Office: Faculty of Creative Technology and Heritage
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of