Intention Towards Livestock Entrepreneurship Among Students of Faculty of Agro-based Industry, Universiti Malaysia Kelantan

Livestock entrepreneurship is an important sector of the agricultural economy in Malaysia. Despite livestock sector being the leading source of employment, students as youth are often said to prefer employment non-farm sectors as the negative attitudes towards agriculture have been associated with drudgery, low returns, poor access to markets and market information, limited credit, lack of prestige compared to white collar jobs and awareness of the disparities between rural and urban life. The primary purpose of this research is to identify the level of intention towards livestock entrepreneurship among students of Faculty of Agro-based Industry (FIAT) in Universiti Malaysia Kelantan (UMK) and to identify the significant relationship between attitude, subjective norms and perceived behavioural control based on Theory of Planned Behaviour (TPB). In this context, 242 students was selected as respondents from the population of Faculty Agro-based Industry in Universiti Malaysia Kelantan. Quantitative method was used in this study to address the issue of agricultural entrepreneurship. In the quantitative method,
purposive sampling is chosen as data collective method. The data analysis that have been used in this study are descriptive, normality, correlation and multiple linear regression analysis. At the end of this research, the result obtained shows there is high intention of students towards livestock entrepreneurship. Moreover, there is a significant and positive relationship between attitude, subjective norms and perceived behavioural control with the intention towards livestock entrepreneurship among students of FIAT in UMK.
Subjective norms is the most influencing factor to become livestock entrepreneur.