Customer Preferences Toward Interior Landscape in Urban Area

An interior landscape is one of the high demands for consumer application in Malaysia that has been exposing at the urban area such Kuala Lumpur. The development of human
population is increasing day by day and most people at urban area spend their time inside the home or office in building. This study had been identifying the customer preferences
towards interior landscape in the urban area. This thesis was using Theory of Planned Behaviour (TPB) model on the data derived from the customer preferences as dependent
variable and with independent variables such as attitude, subjective norm and perceived behavioural control. Convenience sampling technique had been selected to conduct a qualitative analytical approach, based on empirical data gathered from 120 respondents among community that living and do business in building or office at that urban area of
Kuala Lumpur such as Wangsa Maju, Setapak and Datuk Keramat. Data collected were analysed by using reliability analysis, descriptive analysis and correlation analysis as
methods of analysis in order to accomplish the purpose of research study. The outcome of this study shown that customer preferences had the highest mean score followed by
attitude, subjective norm and perceived behavioural control. Besides, the result shown that all independent variables were positive significant to the customer preferences as
dependent variable. As for further study, recommendation to focus on increasing awareness of interior landscapes among communities in urban area. This study also can be improved by adding variable such knowledge in order to know it have a relationship with customer preferences towards interior landscaping in the urban area or not. Hence, knowledge variable could help them interest and lead to a better health lifestyle as this interior landscape has positive impact in improvise poor ventilation cycle inside places.