Tourist behaviour for food tourism in Kelantan

Nowadays, food tourism is slowly becoming an attraction to many people around the world. In Malaysia, food tourism has become more popular because most of the tourists are visiting Malaysia to experience our food tourism. Food is very important where people will travel but at the same time still searching for food. This shows how food tourism is slowly gaining its popularity in Malaysia. In this study content about the tourist behaviour of food tourism in Kelantan among all the tourists that are interested to visit Kelantan. Kelantan is known as the Islamic city in Malaysia and there are many various foods here. The goal of this study is to have further information about the various food tourism in Kelantan according to acceptance food for tourist. The purpose of this research paper is to study the connection between the relationship of acceptance food that influences tourist attraction for food tourism in Kelantan. The researcher is also looking forward to the factors of tourist intentions to visit this place. A few factors that have been highlighted in this study include the specialties food, halal and non-halal food, food hygiene and variety of food that become an attraction among the tourists. In this study, the questionnaire research instrument has been chosen to conduct the research paper. In general, the questionnaire has been divided into three sections which contain 6 questions in section A, 18 questions in section B and section C contain 3 questions only. This study had collected 384 respondents. The analyses done which are frequency analysis, descriptive analysis, and Pearson’s Correlation Coefficient. In conclusion, all variables demonstrated a positive relationship with highly significant outcomes.