Factors influence tourists toward dark toursim engagement in Penang, Malaysia

This study investigated the factors influencing tourists toward dark tourism engagement in Penang, Malaysia. This research investigates the factors that tourists see when visiting dark tourist attractions. This study seeks and determines whether these variables can be better managed between motivation and death obsession with dark tourism engagement in Penang,
Malaysia. In this case, the dark tourism engagement is the main attraction to ensure the consciousness and emotion of tourists after visiting the dark tourism places. In order to perform this analysis, a quantitative study was conducted. The sample size of this study was conducted on 220 respondents who have visited dark tourist resorts through online surveys. For data analysis, reliability testing and Pearson correlation had been used. As a result, the analysis showed a low positive correlation between motivation, death obsession with dark tourism engagement. This study provides knowledge that may be useful for the tourism industry to improve the quality of dark tourism places in Penang.