Domestic tourist’s perceptions towards Malacca heritage as a tourism attraction in Malaysia

This research presents a study of domestic tourist perception on Malacca heritage. Tourism is an important activity in the services sector. Its contribution to national income is increasing. This research objective is to identify domestic tourist perceptions and to examine the factors influencing tourists to engage with heritage tourism in Malacca. To be more specific, in this research to determine significant relationship between food variety, martial art, historical building, traditional costume and recognition from UNESCO. There are 232 domestic tourists have been randomly involving as respondents to answer the questionnaire. Primary data will be gained through a self-administrated questionnaire. The design of the survey will be linked of domestic tourist perception towards Malacca heritage all around Malaysia. The instrument for this research will be created as refereed to the past research and journals. The result indicates that there is a significant relationship of all five variable. The researcher findings on survey conducted by 232 respondents. Based on the finding, the highest value of mean for domestic tourist perception on Malacca heritage is historical building characteristic which show mean score (4.32). Most of the respondents agreed that the historical building is a vital influence for domestic tourist on Malacca heritage. This research would help others to learn more information about Malacca heritage and culture in details.