Digital Special Collection Portal

Acceptance of customer on using online food delivery applications


Citation

Alicia Chye Shen Li and Gelory Greanchey Majikol and Nur Ziana Muhammad Zamri and Izni Zulaikha Kamarezaman (2021) Acceptance of customer on using online food delivery applications. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

Nowadays, there has been a rise of online food delivery applications as it is now widely used, especially in this time of COVID-19 pandemic. Food businesses and restaurants alike are expected to provide food delivering services now in hopes to keep the business alive. Research has shown that there are a few important factors that influence the public in using online food delivery applications. This study aims to determine three main factors that play a role in the acceptance of using online food delivery applications. These three factors are performance expectation, social influence and perceived trust. For the purpose of gathering information and data, an online questionnaire has been distributed through social media. The results of the study shows that performance expectation, social influence and perceived trust have a significant relationship to customers’ acceptance of using online food delivery applications. Based on Pearson Correlation Coefficient analysis, it is said that there are positive correlations between all these factors and the acceptance of customers on using online food delivery applications. The most influential factor of customer acceptance is performance expectation with the highest average mean of 4.07. In Malaysia, it can be said that majority of online food delivery application users prioritised both performance expectation and perceived trust more compared to social influence.

Download File / URL

[thumbnail of H01_2021.pdf] Text
H01_2021.pdf

Download (1MB)

Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 19 June 2021
Number of Pages: 93
Call Number: SAH 2021/001
Supervisor: Dr. Nur Hafizah Binti Muhammad
Programme: Bachelor of Entrepreneurship (Hospitality)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/3858
Statistic Details: View Download Statistic

Edit Record (Admin Only)

View Item View Item

The Office of Library and Knowledge Management, Universiti Malaysia Kelantan, 16300 Bachok, Kelantan.
Digital Special Collection (UMK Repository) supports OAI 2.0 with a base URL of http://discol.umk.edu.my/cgi/oai2