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The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia


Citation

Ahmad Iskandar Adrian Muzaffar and Chiang Zhi Ying and Nor Erynazatul Ain Hamdan and Nurul Ashyiqin Asrin (2021) The factors of technology acceptance influencing mobile apps in tourism among local tourists in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

The purpose of this research is to identify the relationship between social media, travel applications and flexibility towards technology acceptance in tourism among local tourist in Malaysia. The main objective for this research is to investigate the factors of technology acceptance influencing mobile apps in tourism and a better knowledge and understanding that affect local tourist in Malaysia. A total of 292 respondents were participated in online survey whom mainly the local tourists in Malaysia. Pearson correlation coefficient used to determine on the link of independent variables towards factors associated with local tourist in Malaysia. The results indicate significant relationship between social media, travel applications, and flexibility with the technology acceptance. This study shows that social media and travel application give a big influence in technology acceptance in tourism among local tourist in Malaysia.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 19 June 2021
Number of Pages: 89
Call Number: SAP 2021/014
Supervisor: Puan Nurul Aziah Binti Ahmad
Programme: Bachelor of Entrepreneurship (Tourism)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/3856
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