Factors affecting the acceptance of ecommerce applications among higher education students In Kelantan

This study focuses on the acceptance of E-Commerce Applications. This study examines the acceptance of E-Commerce applications among higher education students in Kelantan. This study investigates the relationship among perceived ease of use, perceived usefulness, and perceived risk towards the acceptance of E-Commerce among higher education students. Quantitative research was carried out to accomplish this research. Simple random sampling was used, and responses from 384 respondents were gathered. Descriptive analysis, reliability test, and Pearson correlation were used to analyse the data. Perceived ease of use, perceived usefulness, and perceived risk influenced higher education students' acceptance in using E-Commerce Applications.