Understanding Islamic tourism: Assessing the factors that influencing tourists’ intention to visit mosque in peninsular Malaysia.

Islamic tourism is a tourism product that has gained attention in several countries, especially in Malaysia. Apart from the halal food that is developed in Islamic tourism, visiting the mosque is also one of the tourist attractions to this Islamic tourism. This study aims to examine the relationship between Islamic history, architectural and religious activities with tourist intention to visit mosque in Malaysia. This study also discusses the understanding of Islamic tourism for assessing the factors that influencing tourists ’intention to visit mosque in Peninsular Malaysia. The objective of this study is to assessing the factors that influencing tourists’ intention to visit mosque in peninsular Malaysia. This study has used quantitative research involving questionnaire method for data collection. Descriptive analysis, reliability analysis and Pearson correlation coefficient analysis were applied to the data used. The findings of the study show that the intention of tourism to visit mosques in Malaysia due to religious activities and mosque architecture does show the potential to develop mosques as Islamic-based tourism in Malaysia.