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The effects of post-mco towards travel preferences among students Universiti Malaysia Kelantan


Citation

Nur Taufiqah Ahmad Shuhimi and Nurhanis Sabrina Abdul Aziz and Siti Ain Nadiah Mohd Azlan (2021) The effects of post-mco towards travel preferences among students Universiti Malaysia Kelantan. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

This study aims to examine the effects of post-MCO on accommodations, food, and transportation toward travel preferences among university students. A total of 368 respondents comprising Universiti Malaysia Kelantan (UMK) students were selected in this study using a quantitative approach. The findings of this study showed that accommodation, food, and transportation are the significant factors that influence travel preferences among UMK students. Furthermore, the findings of this study were extending the knowledge of travel preferences within the context of the tourism industry in general and Malaysia in particular.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 20 June 2021
Number of Pages: 68
Call Number: SAP 2021/069
Supervisor: Dr. Nik Alif Amri Bin Nik Hashim
Programme: Bachelor of Entrepreneurship (Tourism)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/3836
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