Factors affecting tourist satisfaction towards tourism destination in Malaysia

The purpose of this study aims to examine variables in explaining the factors that affecting tourist destination satisfaction among local tourists in Malaysia. Thus, the objectives of this study include: 1) To examine the relationship between natural environment and tourist destination satisfaction. 2) To examine the relationship between cultural and historical environment and tourist destination satisfaction. 3) To examine the relationship between infrastructure and tourist destination satisfaction. The total of respondents were 275 that successfully responded among local tourists in Malaysia were questioned through the online survey. Data collected was analysed by using Statistical Package for Social Science (SPSS) version 26.0. SPSS Statistical addresses the entire statistical analysis process such as planning, data collection, analysis, reporting for better decision making and performance. Pearson correlation coefficient was used in this research to investigate the relationship between natural environment and tourist destination satisfaction, relationship between cultural and historical environment and tourist destination satisfaction, and relationship between infrastructure and tourist destination satisfaction. The result shows there were high positive relationship between natural environment factor and cultural and historical environment factor and tourist destination satisfaction while infrastructure factor was low positive correlation between the tourist destinations satisfaction. Through this study, can understand that the tourist destinations satisfaction affects local tourist in Malaysia.