Influencing factors to visit dark tourism places

Dark Tourism is known as a term which involved places and locations of crime, assassination, holocaust, genocide that served in order to attract the visitors. This study discusses the factors that influence Intention to Visit Dark Tourism Places. This study adopted three independent variables namely Emotional Experience, Cultural Acceptance, and Learning Benefits that influence Intention to Visit Dark Tourism Places. It is supported with Theory of Planned Behavior (TBP). The purpose of this study is to investigate the relationships between Emotional Experience, Cultural Acceptance, and Learning Benefits towards Intention to Visit Dark Tourism Places. The data were analyse using SPSS version 21. The researchers adopted a quantitative design with three hypotheses were introduced. Three types of analysis have been conducted namely descriptive analysis, Reliability analysis and Pearson Correlation. The non-probability sampling using convenience sampling technique were adopted and 393 respondents were analysed. All hypothesis introduced in this study were supported.