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The effect of crime and safety program on tourist travel intention in Malaysia


Citation

Nur Farah Hanis Jalalol Khaizi and Nur Dy’anna Nordin and Zainoor Sabrina Zainul Hisham and Joanna Ng Row Yee (2021) The effect of crime and safety program on tourist travel intention in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

The purpose of this research is to identify the effect of planned crime, opportunistic crime and the improvement of safety program on tourist intention to travel. Planned crime, opportunistic crime, and safety planning are the focus of many decision-making processes and destination selection models, which highlight the travel factor. It plays an important role in establishing destination awareness and influencing travel intentions. This survey has been distributed to 384 respondents in Malaysia through non-probability sampling by using Google form. The data was analyzed by using SPSS and was tested using descriptive analysis, reliability analysis using Cronbach’s Alpha Rule of Thumb and correlation test. The result revealed that planned crime, opportunistic crime and safety program influence tourist travel intention.

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 20 June 2021
Number of Pages: 84
Call Number: SAP 2021/066
Supervisor: Dr. Aifa Rozaini Binti Mohd Radzol
Programme: Bachelor of Entrepreneurship (Tourism)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Hospitality, Tourism and Wellness
URI: http://discol.umk.edu.my/id/eprint/3829
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