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The determinant factors on tourist satisfaction in halal tourism in Malaysia


Citation

Eng Qi Qian and Anis Fatin Filzah Che Sulaiman and Adriana Mohd Riduan and Ikhwan Fakhrul Irrfan Mazlan (2021) The determinant factors on tourist satisfaction in halal tourism in Malaysia. Final Year Project thesis, Universiti Malaysia Kelantan. (Submitted)

Abstract

Halal tourism may be a sort of tourism that’s so well-known particularly to the Muslim and Halal tourism moreover known as specialty advertise which it appropriate and satisfy the
necessities of the Muslim tourists. This study is focused on the relationship between determinant factors on tourist satisfaction in Halal tourism in Malaysia. Be that as it may, past study has appeared that Malaysia does not satisfy the prerequisite of Muslim tourists require and need indeed in spite of the fact that Malaysia is an Islamic nation. Consequently, this study is pointed the determinant factors which are Islamic attributes, quality products and services
and Islamic facilities that locked in with the tourist satisfaction in Halal tourism in Malaysia. Therefore, this research has utilized the quatitative method in arrange to achieve research objectives. The researchers have utilized the google form to survey the questionnaires that comprises of 26 questions to the 318 respondents. Moreover, the ultimate result has appeared on this study is all the variables have been upheld where all the variables have noteworthy relationship with Halal tourism. Ideally, all data that give in this study will offer assistance the
related parties to create income and benefit and at the same time can be a boost for Malaysia’s economy particularly in Halal tourism. In conclusion, all the data in this study can be utilized as a reference in arrange for the related parties to improve or plan superior for their management
in Halal tourism industry

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Additional Metadata

Item Type: Undergraduate Final Project Report
Collection Type: Final Year Project
Date: 20 June 2021
Number of Pages: 95
Call Number: SAP 2021/001
Supervisor: Nor Syuhada Zulkefli
Programme: Bachelor of Entrepreneurship (Tourism)
Institution: Universiti Malaysia Kelantan
Faculty/Centre/Office: Faculty of Entrepreneurship and Business
URI: http://discol.umk.edu.my/id/eprint/3805
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