The impact of mobile application towards tourism industry among sap students Kohort 2018

The main objective of this study is to promote the travel business, to encourage relationships between companies and consumers through cashless travel. Young and old adults can use the mobile app no matter where and when. Younger and older adults are also quicker to spot the benefits of mobile apps to the community. In our daily lives, mobile devices exist more than ever before and are also an important factor in modern travel behavior. In particular, the experience of traveling on location is disturbed by smartphones in general, this paper argues. The company has been using mobile platforms and mobile applications with the popularity of mobile devices as new media that has the potential to increase customer engagement, brand loyalty, and ultimately sales growth. We explore how mobile platforms and branded applications build new ground in advertising in this chapter, and we also present future implications that include management guidelines that allow marketers to leverage branded mobile apps and platforms to drive customer engagement and loyalty.