A study of tourists perception towards destination safety in Kelantan

The purpose of this research is to examine the relationship influencing factors and tourist perception on safety in Kelantan. The main objective for this research is to investigate the factor influence tourist perception on safety in Kelantan. It is discovered media influence; risk perception and destination image that affected the number of tourists’ arrivals for tourism industries. The number of local tourist arrival in Kelantan in 2019 was 6.5 million were targeted respondents and a total of 227 respondents who were successfully founded were questioned through the online survey. The data was collected and analysed by using Statistical Package for Social Science (SPSS) version 25.0. Pearson correlation coefficient was used in this research to investigate the relationship between media influence, risk perception and destination image. The result shows a significant relationship between media influence, risk perception and destination image with the tourist perception on safety. Through this study can understand the factor influence and a better understanding and knowledge that affect tourist perception among local’s tourist.