Local community perception towards myths and legends, and shopping culture

This research is about the myths and legends and shopping culture influences the local community’s perception in Pulau Langkawi. The research objective is to identify the relationship between myths and legends toward local community’s perception and to examine the relationship between shopping culture towards local community’s perception. Quantitative methods such as questionnaires were used to conduct this research. A total of 250 respondents answered the questionnaire through online survey. The final results of this study show the myths and legends and shopping culture has influence the perceptions of the local community to travel. The most influential factor in shopping culture is “the service accessibility that exists within the place like basic amenities, choice, crowds, ambiance and parking considered as a good atmospheric qualities” with mean 4.54. It shows that local community strongly agree shopping in places that provide basic amenities to convenience them. Next, the most influential factor in myths and legend is “Langkawi as a tourist destination, this place is filled with interesting myths and legends which feature ogres and gigantic birds and fairy princesses, battles and romance” with mean 4.34. It shows that, local community strongly agree that heritage place influences their perception to travel while gains a knowledge about the culture or myths and legend in Langkawi.