Examining the effect of online and vendor marketing on the product sales of Aqilla The Bake House

Aqilla The Bake House is a small home business. Aqilla The Bake House sells food products such as desserts, cakes and cookies. In addition, these food products are sold using social media platforms such as Facebook and WhatsApp. In this study, to examining the effect of online and vendor marketing on the product sales of Aqilla The Bake House. In addition, this study was conducted based on three objectives to measure the customer acceptance level towards food products from Aqilla The Bake House, to identify factors that can attract customers to buy food product from Aqilla The Bake House and to examine the relationship between customer perception and product sales. Next, this study uses sampling method through a questionnaire that will be distributed using google form among customers of Aqilla The Bake House by applying the KAP model. The sample size was 60 respondents consisting of customers of Aqilla The Bake House. Analysis of the result was done by using SPSS 25. Result showed that the all P-value is greater from significance level. The factors was failed to reject the null hypothesis, there was no significant between customer knowledge, attitude and perception towards Aqilla The Bake House, this is because has several sample size index categories like was too small to detect the effect and the variability in the data was too high. This means it does not affect the demographic category with customers knowledge towards Aqilla The Bake House. Factor analysis was tested to analyse the factor towards knowledge, attitude and perception on Aqilla The Bake House. Customers attitude indicated the higher followed with knowledge and perception of factor loading towards Aqilla The Bake House. The online marketing and vendors marketing on the products sales in outside the area are encouraged to expand the business so that customers get to know the products being sold.