Factors influencing cyberpreneurship intention among Universiti Malaysia Kelantan students

The study on cyberpreneurship among student entrepreneurs is still at the infant stage, especially at Universiti Malaysia Kelantan (UMK) based on entrepreneurship and enterprise education in all the study programs. Cyberpreneurship allows students to set up a business that leverages information technology that provides digitalized access to their products or services over the internet. Howbeit, UMK in the higher education sector is facing significant new challenges in meeting the entrepreneurial blueprint in information technology-oriented human capital development. In view, only a minority number of them exploit the vital cyberpreneurship. This phenomenon has related the issues regarding soft skills, and personal innovativeness. This study identified the problems that influence the factors of personal attitude (PA), behavioral tendency (BT), innovation performance expectancy (IPE), skill technology effort (STE), social influence (SI), hedonic motivation (HM), and personal innovativeness (PI) under the premise of the Decomposed Theory of Planned Behaviour (DTPB) and Unified Theory of Acceptance and Use of Technology (UTAUT). As for recognizing the importance of cyberpreneurship, this study examined personal innovativeness (PI) as a mediator influencing the relationship with cyberpreneurship intention. This study developed a theoretical framework of Cyberpreneurship Intention Model (CpIM), which examined the factors influencing cyberpreneurship intention. For this purpose, a self-administered questionnaire was designed, and data were collected from 184 student entrepreneurs at Universiti Malaysia Kelantan. The finding shows that personal attitude, skill technology effort, social influence, hedonic motivation and personal innovativeness are significantly related to the cyberpreneurship intention. In contradiction, behavioral tendency and innovation performance expectancy are not significant. Meanwhile, the finding of personal innovativeness shows a significant mediating effect between STE, SI and HM, howbeit not significant between IPE for all relationships. In a nutshell, the findings provide new knowledge of evolution technology and vital insights into the higher education profound factors influencing cyberpreneurship intention. The results enhance the achievement of an entrepreneurial blueprint for the development of highly entrepreneurial enterprise students with Information and Communication Technology employed as an enabler. The researcher can put forward theoretical and practical implications and suggestions for future studies based on the study findings.