The influencing factors of customer satisfaction on online textile products among UMK students.

This research investigates the influencing factors affecting customer satisfaction with online textile products among students at Universiti Malaysia Kelantan (UMK). The study aims to identify and analyze the key determinants that impact the satisfaction levels of UMK students when purchasing textile products through online platforms. Surveys were employed to gather data from a representative sample of UMK students. The findings reveal several critical factors influencing customer satisfaction, including service quality, product quality and price strategy. Additionally, demographic variables such as gender, age, education levels, and frequency of respondents about online textile purchases were considered in the analysis. This study used a design based on cross-sectional analysis, and questionnaires were given to respondents by convenience sampling. As a result, a total of 278 responses were gathered from the survey participants. The Statistical Package for the Social Sciences (SPSS) is used to test the model. Finally, this research provides valuable insights for businesses looking to improve customer satisfaction in the online textile industry, especially in the university student demographic.